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When under high-stress or uncertainty, adults instinctively choose foods that provide feelings of nostalgia, security or solace; otherwise known as ‘comfort food.’ Although consumers may need to adjust their spending habits now and in the future, they still want those small treats or affordable indulgences to brighten their day. Throughout COVID19 so far, we have seen people turn to sugary cereals, frozen pizzas, ice cream, bakery items and more. There is potential that consumers may continue with these buying patterns, and use comfort foods topped with some health benefits they seek. Brands can take advantage of this as indulgences can be created with many food and drink choices. Sensient and Mintel discuss what those categories may be and how they may change in the future.