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You can follow all the career advice—and still never get promoted. Here’s why mentors don’t move careers forward… sponsors do. And how to start cultivating the right people advocating for you. If you’ve ever wondered why your hard work, performance, and preparation aren’t translating into promotion, this video will change how you see career advancement. In this episode of RISE with Betty, I break down the real difference between mentors and sponsors—and why advice alone rarely gets women promoted. You’ll learn: • Why mentorship doesn’t statistically increase promotion rates • What sponsors actually do behind closed doors • Why talented women are less likely to have sponsors • How sponsorship decisions really happen in talent reviews • A practical, strategic framework to cultivate sponsors ethically and confidently • The exact shift from asking for advice to asking for advocacy This isn’t about politics. It’s about understanding how careers actually work. 🎯 FREE RESOURCE: Download the Promotion Readiness Scorecard (42-question diagnostic): 👉 https://rise-with-betty.kit.com/f7cc2... 📘 Want the full playbook? 👉 https://selar.com/2h1b329112 The RISE Promotion Strategy eBook includes: • Sponsor conversation scripts • Advancement positioning frameworks • Timing strategies for promotion cycles • Political intelligence without the discomfort 🔔 Subscribe for weekly videos on: • Career advancement for women • Sponsorship, visibility, and influence • Navigating power, politics, and promotion • Culturally intelligent leadership strategies Mentors give advice. Sponsors give access. And access changes careers. 00:00 Why Advice Feels Helpful—but Doesn’t Promote You 01:45 The Two Conversations That Decide Careers 03:10 Mentor vs Sponsor: The Real Difference 05:35 What Happens in Promotion Rooms 06:40 Why Talented Women Lack Sponsors 08:05 Why Sponsorship Feels Uncomfortable 09:35 How to Strategically Cultivate Sponsors 11:30 Promotion Readiness Scorecard + Next Steps