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Unmarketing: Stop Marketing. Start Engaging. By Scott Stratten - Free Audiobook Summary and Review For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. This book: Explains how to create a mindset and systems to roll out a new, 21st-century marketing approach Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing! Read it, get inspired, share it! Valuable insight. I recently attended a conference where Scott was the plenary speaker and immediately ordered the book. The content inspires creative thought, which is exactly what I look for in a book. This book will get shared many times. Did you love our upload of Unmarketing- Free Audiobook Summary and Review? You may want to listen to our previous audiobooks: They Ask, You Answer Best Audiobook Summary By Marcus Sheridan - • They Ask, You Answer Best Audiobook Summar... The Ultimate Sales Letter Best Audiobook Summary By Dan S. Kennedy - • The Ultimate Sales Letter Best Audiobook S... The Network Always Wins Best Audiobook Summary By Peter Hinssen - • The Network Always Wins Best Audiobook Sum... The Speed of Trust Best Audiobook Summary By Stephen Covey - • The Speed of Trust Best Audiobook Summary ... The Happiness Advantage Best Audiobook Summary By Shawn Achor - • The Happiness Advantage Best Audiobook Sum...