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As business owners, we want our websites to be the avenue to lure potential customers. It's where they can get to know us better, and convince them why they should buy our products. But how can we make our websites effectively achieve this primary goal and still look nice? As websites are our brand's reflection, we naturally want it to look good! But there are other factors we have to consider when choosing website features and design, to make sure our website is high-converting and findable. In this episode, I'll be sharing four different websites that have made good design decisions, in order to achieve both goals. 00:29 What is a good website design 00:57 Sliders 01:35 Video 02:00 Personality indicators 02:50 Content library 03:30 Testimonials 04:14 Blog silo 05:27 Keywords and good congruent logo 08:03 Balance between look and content Watch and Enjoy! Heather Lutze D O W N L O A D FREE EBOOK http://bit.ly/EspionageBook L I N K E D I N / marketingspeakerheatherlutze I N S T A G R A M / findability_university F A C E B O O K / findabilityuniversity P I N T E R E S T / heatherlutze E M A I L heather@findability.com W E B S I T E https://www.Findability.com DISCLAIMER: This video is not sponsored and there are no affiliate links. All Rights Reserved 2019, Heather Lutze, CSP Findability University Thank you for watching my video, please be sure to check out my collection of Findability Tips Videos where you'll find my best tricks and favorite tools on everything a business owner or C-suite executive needs to get their business found online to by their ideal searchers. ======================== Video by Nate Woodbury BeTheHeroStudios.com / natewoodbury #organictraffic #seooptimization #digitalmarketingcourse #marketingcontent #keywords #boostyourbusiness #seowebsite #brandingsolution #targetedmarketing #webdesigner #entreprenuership #marketingonline