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In this episode of Starting Up with Virtuzone, we bring you insider insights from three leaders making waves in competitive sectors across the UAE: Andreas L. Borgmann, Founder & CEO of Kcal: Shares how he’s led one of Dubai’s original healthy‑food concepts and kept the brand strong even as similar offerings have emerged. Chef Nick Alvis, Entrepreneur & Chef: Talks about his journey in Dubai’s culinary scene, launching new restaurant concepts and building a creative food business in a crowded market. Sam Amidi, Sales Director at Mortgage Finder: Reveals how prioritising customer trust and tailored mortgage guidance helps his business stand out in the UAE’s real estate finance space. We also discuss the latest trends shaping how brands differentiate themselves, what consumers are responding to, and how smart businesses can capitalise early in crowded markets. Whether you're scaling your brand, entering a competitive field, or innovating in your industry, this episode is packed with valuable lessons, strategies, and trend spotting you don’t want to miss. Don’t forget to like, comment, and subscribe for weekly episodes with Dubai’s top entrepreneurs and change makers.