Giant Oreo Brand Guidelines Book – Paper Inspiration No. 487 скачать в хорошем качестве

Giant Oreo Brand Guidelines Book – Paper Inspiration No. 487

There’s always been something a little magical about the Oreo cookie. With its dark chocolaty wafers and cream filling, it easily stands apart from the crowd. So it should come as no surprise that the guide that Nabisco published to outline its branding guidelines is no mere binder. Instead, it looks for all the world like an enormous, 14-inch Oreo cookie! The extra treat inside? A mysterious binding technique that keeps everything neatly together. --------- 👋🏻 Want to learn about 15 of the most popular binding options? Save yourself a lot of time (and expensive mistakes) – download our free Binding Cheat Sheet right now: https://bit.ly/49LZBIE --------- The first thing that hits you about this book designed by Nabisco’s in-house team and offset printed CMYK by Sandy Alexander (https://sandyinc.com/) is just how much it looks – and feels – like a giant Oreo; you half expect your hands to come away with the familiar black crumbs those cookies leave behind. Contributing to that realism are the super-thick covers made from Eclipse Black 80 lb. Neenah Royal Sundance Cover mounted to paperboard, mimicking the chunky nature of Oreo wafers themselves. The uncoated paper’s surface is blind embossed with the Oreo logo and trademark outer ridges, as well as the dots, dashes, florets and other textures that make the cookie so unique. The White coated pages between the covers – 100 lb. Sappi McCoy Text – further the cookie illusion, resembling that famous creamy middle. In fact, the mammoth proportions of this piece, combined with the fine level of detail, can make you feel like a shrinking Alice in Wonderland confronting a real Oreo cookie ;-) Impressive as all this is, the real magic comes when you open the book. Rather than flipping up as expected, the front cover actually pivots out of the way like a peephole cover to reveal the page beneath. As it turns out, all the pages turn this way, with information easily findable thanks to rounded die-cut tabs – printed on 120 lb. Sappi McCoy Cover – that spell out what each section contains. So...how exactly did the wizards at Sandy Alexander pull off this delicious binding miracle? You guessed it: our old friend Chicago screw binding. A hole was drilled through one edge of the pages, and then an aluminum post was slipped through the hole, capped off with a slotted cap screw. In this case, the binding was concealed by those extra thick cookie covers. Front or back you can’t see so much as a hint of it - ingenious! ______________________________________ 📚 ADDITIONAL RESOURCES: Get cutting-edge knowledge and the latest tools you need to take your print creations from blah to brilliant – even on tight budgets and short print runs! Foil Printing Techniques Cheat Sheet – https://bit.ly/3Vq4qSb Crucial Binding Options Cheat Sheet – https://bit.ly/49LZBIE -------- ✨ ABOUT PAPERSPECS: Welcome to PaperSpecs, we provide fellow graphic designers with insights and tools to help them create printed pieces that WOW! As the industry’s largest paper and print design resource and community, we connect you with the world’s best tools, knowledge, mill swatchbooks, promotions, and expert training to help you supercharge the tactile experience paper and print provide. Founder & Paper Queen: 👑 Sabine Lenz:   / sabinelenz   ------------------- 🤔 QUESTIONS OR FEEDBACK: Have a topic, idea or question that needs answering? Drop a comment on the video! –----------------- 🎯JOIN OUR PRO COMMUNITY: Join thousands of fellow designers in becoming a PaperSpecs PRO and give yourself an “unfair” creative advantage utilizing the latest swatchbooks, up-and-coming trends, hands-on tools, on demand training, insightful tips and so much MORE! http://bit.ly/paperspecspro ------------------- CONNECT ON SOCIAL: Facebook:   / paperspecs   LinkedIn:   / paperspecs   Instagram:   / paperspecs