Reebok brand history скачать в хорошем качестве

Reebok brand history

Reebok is a British-American athletic footwear and apparel company that was founded in 1958 by Joe and Jeff Foster. The company initially started as a footwear company called "J.W. Foster and Sons" in Bolton, England. The Foster brothers had been working in their grandfather's small shoemaking business and decided to start their own company. Initially, the company produced running shoes that were popular among local athletes. In fact, their shoes were even worn by athletes during the 1924 Summer Olympics. The brand gained a reputation for creating innovative and high-quality athletic footwear. In 1958, the company was renamed Reebok, inspired by the African rhebok antelope, which is known for its speed and agility. The name change symbolized the brand's focus on creating athletic footwear that would help athletes perform better. In the 1980s, Reebok gained significant popularity and recognition when it introduced the iconic Reebok Freestyle, the first athletic shoe designed specifically for women. This shoe became a cultural phenomenon and contributed to Reebok's success in the fitness industry. Throughout the 1990s and early 2000s, Reebok continued to innovate and expand its product line. It signed several endorsement deals with high-profile athletes, including basketball legend Shaquille O'Neal and tennis stars Venus and Serena Williams. Reebok also collaborated with fashion designers and created stylish and trendy footwear. In 2005, Reebok was acquired by Adidas, a German multinational corporation, for $3.8 billion. Under the ownership of Adidas, Reebok continued to operate as a separate brand while benefiting from the resources and global reach of its parent company. In recent years, Reebok has focused on expanding its presence in the fitness and lifestyle market. The company has introduced new product lines, including athletic apparel, and has collaborated with celebrities and influencers to create limited-edition collections. Reebok is known for its commitment to sustainability and has launched initiatives to reduce its environmental impact. Overall, Reebok has a rich history of producing innovative athletic footwear and apparel. The brand has continuously evolved to meet the changing needs and preferences of athletes and consumers, establishing itself as a reputable and recognizable name in the industry.