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This is a best-bits episode from a conversation I recorded last year with my great friend James Bissell — also known as @TheRevenueEnabler — on his podcast, Hit Your Numbers. If you’re actively job searching — or quietly thinking about your next move — this episode will change how you think about your CV, interviews, and how hiring decisions are actually made. We break down why most CVs fail in seconds, and why it’s rarely because candidates lack experience or talent. The real issue is positioning. I share a simple framework that explains how companies really evaluate people — the four types of hires they make: subtractors, adders, dividers, and multipliers. Once you understand this, a lot suddenly makes sense: why great candidates get overlooked why “strong experience” isn’t enough why generic CVs all blur together and why hiring managers respond to some people immediately We also cover practical, no-nonsense advice on: why “personal profiles” don’t work how to reframe your CV around business challenges how to stand out without applying for hundreds of roles and why conversations matter more than applications This episode is especially useful if you: feel stuck in your job search aren’t getting responses despite strong experience want to move into a higher-impact role or want to be seen as a multiplier, not just another applicant If you want to stop sending CVs into the void and start winning real conversations, this one is worth your time. Follow James on LinkedIn: / james-bissell1 Follow Richard on LinkedIn: / richwash 00:00 – Why Most Sales CVs Fail in 6 Seconds Why recruiters skim CVs, the fatal “personal profile” mistake, and what hiring managers actually notice when scanning a resume. 03:39 – Replace Your Personal Profile With “The Challenge I Seek” How to reframe your CV around the employer’s problems, stand out instantly, and hook hiring managers with relevance instead of clichés. 06:19 – The CV Structure That Instantly Builds Credibility How to prove substance fast with measurable achievements, real outcomes, and evidence that you’ve done it before. 09:37 – Why Your CV Is a Bottom-of-Funnel Asset (Not a Job Strategy) Why applying online doesn’t work, how top sellers treat their career like a sales process, and where CVs actually belong. 13:11 – Conversations Beat Applications: The Job Search KPI That Matters Why conversations—not applications—win roles, and how one-to-one outreach beats mass “quick apply” tactics. 16:12 – How to Get Hired Before the Job Is Even Posted The hidden hiring reality inside sales teams, why timing matters, and how proactive candidates get in first. 20:42 – Why Most Companies Can’t Define a “Good Hire” The broken hiring language around “A-players,” why job descriptions fail, and why experience alone is a trap. 23:40 – The Multiplier Matrix: The 4 Types of Hires Every Startup Makes Adders, subtractors, dividers, and multipliers explained—and how the wrong hire quietly destroys teams. 24:29 – The Core Four Traits of Top Sales Performers Collaboration, ownership, resourcefulness, and execution—how these behaviors determine whether someone scales impact or kills momentum. 27:04 – High Agency: The Hardest Trait to Hire (and Why It Matters Most) What execution and bias for action really mean in sales—and why multipliers always find a way. 29:12 – Why Multipliers Should Lead (and Adders Shouldn’t) How the wrong leaders cap growth, burn out top performers, and stall organizations. 32:03 – Career Advice for AEs: Treat Your Career Like a Sales Process How to position yourself as the solution, stand out in interviews, and build long-term momentum. 32:52 – Advice for Sales Leaders: Make It Easy for Multipliers to Find You Why rigid hiring processes repel top talent and how leaders should think about access, alignment, and opportunity. 35:04 – Where to Find the Multiplier Scorecard & More Resources How to assess your team, position yourself as a multiplier, and access tools to hire and grow better. #JobSearch, #Careers, #Hiring, #SalesCareers, #Leadership