The Modern Finance Leader How to Balance Data, Strategy, and Influence скачать в хорошем качестве

The Modern Finance Leader How to Balance Data, Strategy, and Influence

Alexander J. Freeman, CFO at Wursta, explores the evolving role of finance leaders in driving business growth. He emphasizes balancing operational efficiency with strategic influence, leveraging data for decision-making, and building cross-functional relationships. Key takeaways include adapting to economic uncertainty, using data-driven storytelling, and selecting the right technology to optimize performance. This session is valuable for CFOs and finance leaders looking to enhance their strategic impact. Webinar Highlights: 0:00 Welcome to Zenskar's live webinar on the evolving role of finance leaders. Today, we’re discussing how finance leaders balance strategy, influence, and operations. 2:05 Alexander Freeman explains how the finance function goes beyond numbers, playing a strategic role in growth and business decisions. 5:43 Alexander discusses "finance-led" organizations where finance is not just about reporting, but driving business success through partnerships. 10:01 With rising inflation and cash flow concerns, Alexander shares strategies to maintain a lean, flexible budget while preparing for future uncertainty. 15:02 Finance's role in collaborating with sales, marketing, and operations to align on goals and strategy. 18:02 How to translate complex financial data into actionable insights that resonate with non-finance teams. Alexander explains the power of simplifying data for wider impact. 25:00 Alexander shares an example from Dell where combining consumer and commercial businesses led to greater profitability through strategic alignment. 30:00 Advice on evaluating the true cost of adopting new finance tools, including hidden costs like engineering bandwidth and opportunity costs. 40:00 How CFOs can leverage tech and automation to streamline operations, but also the importance of being thoughtful before committing to new tools. Key Takeaways: Expanding Role of Finance: How finance leaders blend operational efficiency with strategic influence. Navigating Economic Uncertainty: Strategies for balancing agility, risk, and long-term planning. Building Influence Across Teams: Storytelling with data to enhance collaboration and decision-making. Leveraging Technology: Tools to optimize business performance without overcomplicating operations. Further Reading: zenskar.com/blog/financial-operations-finops-invisible-zenskar zenskar.com/blog/saas-revenue-recognition zenskar.com/blog/financial-operations-finops-invisible-zenskar zenskar.com/blog/billing-automation-process Speaker: Alexander J. Freeman, CFO at Wursta, with experience across Citigroup, Dell, HID Global, and Amex. He brings deep expertise in risk management, profitability, and finance-driven business growth. Who Should Watch: CFOs, VPs, Directors of Finance, and anyone responsible for financial reporting, planning, forecasting, and strategic decision-making. About Zenskar: Zenskar offers advanced finance automation for any pricing model, helping streamline billing, revenue recognition, and collections without needing complex engineering work. Learn more at www.zenskar.com. Socials: 🌐 https://www.zenskar.com/ 🎥 https://www.zenskar.com/webinar 📩 Questions? Reach us at: contact@zenskar.com 🔗 X: @ZenskarHQ LinkedIn:   / zenskar   #FinanceLeadership #StrategicFinance #DataDrivenDecisions #CFO #BusinessGrowth #FinancialStrategy #EconomicUncertainty #CrossFunctionalCollaboration #FinancialStorytelling #AgileFinance #TechInFinance #FinanceAutomation #RevenueRecognition