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Maintaining the millennial patients, Dr. Dugar keynote lecture at The Aesthetic Show 2018, Las Vegas. Dr. Deepak Dugar focuses his entire surgical practice to the Beverly Hills Rhinoplasty Center. But in addition to rhinoplasty, we offer a wide complement of non-surgical procedures for the face, skin, body, hair, and beyond. Dr. Deepak Dugar, Medical Director of the Beverly Hills Rhinoplasty Center. Dr. Dugar is one of the only surgeons in America whose entire surgical practice is dedicated to closed scarless rhinoplasty. 414 N Camden Drive, 801 Beverly Hills, CA 90210 Appointments: 310-276-1703 email: [email protected] www.scarlessnose.com Find me and learn more : www.scarlessnose.com Instagram: @DeepakDugarMD and @ScarlessNose Facebook: Beverly Hills Rhinoplasty Center Yelp:Beverly Hills Rhinoplasty Center Google Plus: Beverly Hills Rhinoplasty Center Real Self: Deepak Dugar, MD Transcription of Video Below- "Joining us today is facial plastic surgeon and rhinoplasty expert Dr. Deepak Dugar" "All right thank you so much! So I'm going to touch on all the topic they were just talked out on the youngest age range okay so we're going to talk about these for the Millennial patients. And the reason I have so many young patients is because I do nose, noses are generally done by younger patients and so I realized that branding was very important and so as you're developing your practices if you don't already have a really strong brand at developed you need to think about every little detail down to my logo. I picked out the color schemes I picked out the words, I picked out a phrase that I thought the Millennials could utilize nobody knew what rhinoplasty was I did a study and I actually tried to pull people to explain to me what the term rhinoplasty was. Nobody could get it the facelift surgeons understood that years before and so they stopped using the term for facelift reddit activity and they just use facelift and it's so much easier to understand the problem with nose job is that it's gotten a bad connotation over the years nobody wants the nose job look it kind of means negative connotation so I had to think about it outside the box how am I going to create a brand for Millennials they can understand what I do in a quick simple phrase and so I came up with scarless nose nobody was using it was a phrase that was completely open to the market I had Google dominance on the phrase now and it's because they just took a little time to do research before I started my practice and I think that's one of the biggest keys, we jump into things and say okay well I'm going to start offering PRP tomorrow they learned that this conference how amazing it is but take some time think about your brand strategy, think about your development for your brand come up with the concepts your motto your spoken and understand how important branding is. You look at companies like Amazon and Google that dominate every one of our lives today it's because they manipulate our lines a famous saying is the best brands are mind manipulators they trick you into thinking that you need them..."