Hispanic Leadership Summit 2023 - Leon Latino: How to Shape Narrative by Conquering Platforms скачать в хорошем качестве

Hispanic Leadership Summit 2023 - Leon Latino: How to Shape Narrative by Conquering Platforms

Representation of Hispanics on global platforms is of uppermost importance in fostering a more inclusive and equitable media landscape. Building on our recent participation at the Cannes Festival 2023, our speakers will engage in a substantive discussion addressing the influence of marketing and media in shaping the perception of Hispanics. This panel will delve into strategies aimed at challenging stereotypes, the dissemination of best practices to authentically represent the multifaceted diversity inherent within the Hispanic community, and the revelation of the substantial economic influence wielded by the Latino audience. Speakers: Julie Loaiza, Managing Partner & Head of Brand Management, Creyentes Gabrielle Perez, Senior Partnerships Manager, Cannes Lions Daisy Expósito-Ulla, Chairwoman & CEO, d expósito & Partners Moderator: Luis Miguel Messianu, Founder-President/Chief Creative Officer, MEL