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Most CEOs think they have a reporting problem. In reality they have a truth problem. In this episode of the Uncertainty Brief, Paula Scaper and I break down the real operational issues hiding inside dashboards, AI reporting tools, and leadership meetings that go in circles. We unpack the three DMs we keep getting from business owners • How do we get a single source of truth without rebuilding our tech stack • What is actually worth automating with n8n and AI • Why does reporting take more time while decision making gets slower Inside this conversation • Why dashboards fail even when they look beautiful • How inconsistent windows and tool logic distort your metrics • Why leading and lagging indicators matter more than any tool • The danger of obsessing over revenue and profit without context • How to define the ten questions every leadership team must answer weekly • What creates clean data, consistent reporting, and better decisions • The hidden risks in your tech stack from APIs to cloud outages • Why data hygiene is your biggest lever for productivity and clarity If your meetings stall because the data never matches, if your dashboards do not reflect reality, or if your team spends more time debating numbers than making decisions, this is the episode that resets everything. CHAPTERS 00:00 Welcome to the Uncertainty Brief 00:23 The DMs CEOs Keep Sending Us 01:10 Reporting Chaos and Conflicting Numbers 02:02 Why Dashboards Fail Even When They Look Great 03:20 When the Math Is Not Mapping 04:15 Leads Quadruple Close Rate Tanks 05:12 Dashboards Are the Second Step Not the First 06:05 The Ten Questions Every Leader Must Answer Weekly 06:55 Choosing One Source of Truth and One Data Owner 07:45 Why Tools Never Fully Align 08:28 What Departments Must Track Behind the Top Metrics 09:22 Weekly vs Monthly vs Quarterly Metrics 10:20 Context Matters Is Ten Good or Bad 11:05 Growth Speed and Reporting Cadence 11:39 Leading vs Lagging Indicators 12:00 Revenue and Profit Are Not Predictive 13:05 Behavior Patterns Leaders Repeat When Under Pressure 14:15 Tech Stack Risks from Cloudflare to Rogers 15:22 Data Backup and Business Continuity 16:30 The Risk Conversation Most Leaders Avoid 17:05 Data Hygiene and Productivity Loss 17:40 What Topic Should We Cover Next 17:53 Wrap Up and Closing Thoughts Does this sound like you? Let's chat: www.scalinggrp.com/contact