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How Bridge Can Go Viral Like Chess | Bridge Forward Series Launch Chess added millions of new online players in just five years—why can’t bridge do the same? In this launch video for our new Bridge Forward series, Tracey Clifford (Bridge Unleashed) shares how smart digital marketing can revolutionize bridge outreach, just like it did for chess. With 32+ years of marketing experience, including icons like Ray-Ban and a 13-year tenure working on the Chanel, Tracey brings world-class strategy to help bridge clubs, teachers, and organizations grow their reach and attract new players. 📈 What You’ll Learn in This Episode: Why digital marketing is essential to bridge's survival and growth How to make bridge more searchable, discoverable, and relatable online What chess did right—and how bridge can duplicate that success The power of SEO, social media, and storytelling for bridge promotion How to assess your digital readiness with our free Digital Scorecard 🧭 This is just the beginning! The Bridge Forward playlist will offer weekly actionable tips to enhance your club’s online presence and attract the next generation of players. Key Points: Chess successfully added millions of new online players in five years; bridge can achieve similar growth. Exposure to bridge often leads to strong player engagement after about a year. Digital marketing is crucial for attracting new players, with 60% of new business leads coming from social media. Search engine optimization (SEO) and metadata are important for making bridge organizations findable online. Many bridge organizations currently lack strong digital visibility. The video series will explain digital marketing concepts and how bridge organizations can improve their online presence. Emphasis on being welcoming and using reminders (e.g., via email) to encourage attendance at bridge events. A digital scorecard and checklist are available to help organizations assess and improve their digital marketing efforts. The channel will provide one actionable digital marketing step each week to help bridge clubs and organizations grow their player base. Article on Chess and Marketing from Forbes Magazine: https://www.forbes.com/councils/forbe... 📩 Sign up to get email reminders when each new video drops. Don't forget to download your FREE Digital Scorecard to evaluate your bridge organization's digital strategy. Our Newsletter link is at the bottom of page : https://bridgeunleashed.com Link to join the Bridge Forward Community and Digital Marketing Software and Coaching program 🔗https://bridgeunleashed.com/bridge-fo... #digitalmarketing #seotips #metadata #rankingongoogle #googleanalytics #googlesearchconsole Website: https://bridgeunleashed.com You Tube : / @bridgeunleashed Facebook: / bridgeunleashedbytracey Instagram : / bridgeunleashed TikTok: / traceybauer2 Twitch: / bridgeunleashedbytracey Discord:Marintlc BBO: Marintlc LinkedIn: / tracey-bauer-5219024 #bridge #learnbridge #acbl #bridgemarketing #cardgames #mindsports #olympicmindsport #usbf #wbf #bridgeunleashed #contractbridge