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The Shocking Downfall Of Chanel

Chanel was once the gold standard of luxury, timeless, aspirational, and culturally untouchable. After Karl Lagerfeld’s death, the brand entered an identity crisis that it still hasn’t recovered from. In this video, we break down the shocking downfall of Chanel. From the lack of clear creative direction post-Lagerfeld, to extreme price hikes that pushed out traditional buyers, Chanel has slowly drifted away from what made it iconic. Attempts to modernize the brand have only widened the gap, alienating loyal customers while failing to attract a new generation in a meaningful way. What’s left is a luxury brand charging more than ever, while saying less than it used to. This isn’t about trends or TikTok hype. It’s about how even the most powerful fashion houses can lose their way when heritage, creativity, and strategy fall out of alignment. Hashtags: #Chanel #LuxuryBrand #FashionIndustry #BrandDownfall #LuxuryMarketing #FashionBusiness #BrandIdentity #HighFashion #KarlLagerfeld #BusinessBreakdown