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Defining Your Marijuana Microbusiness Brand Start with a company name Do your research Make it original Make sure it doesn’t belong to another company Find and purchase an URL for your website Start working on a logo and website Use professional design help Brand Strategy Planning Socks before your shoes. What’s your goal or goals? Define your audience What are your key messages? Define your objectives Write your strategy statement NOW (and only now) you can have fun with tactics Add a timeline for your tactics Start crunching numbers for your budget Use PESO to Define Your Tactics P stands for PAID: any advertising or sponsorships you might do E stands for EARNED: this is your effort in media relations, getting your story in the news S stands for SOCIAL or SHARED: this is your efforts in social media O stands for OWNED: the assets that belong to you like a website and its content Social Equity Matters Your state license requires a social equity plan Essentially is is how you will work to correct or improve the lives of people who were/are impacted by the war on drugs and racial inequity in your community Social equity work will fall into your communication plan under sponsorships or in your HR plan under hiring—which is where you can really make a difference Be creative and be sincere https://scottrobertslaw.com/ https://marijuanamicrobusinesses.com/