The Amazon Deal That Killed iRobot Roomba скачать в хорошем качестве

The Amazon Deal That Killed iRobot Roomba

iRobot has officially filed for bankruptcy. This is the tragic story of how Roomba lost the robot war to Amazon, the FTC, and a lack of innovation. The iRobot era is officially over. After 35 years of pioneering household robotics, the maker of the Roomba has filed for Chapter 11 bankruptcy. In this video, we go beyond the headlines to explore how a failed $1.7 billion Amazon acquisition, aggressive government intervention from the FTC and EU, and a 46% tariff on Vietnamese imports created a perfect storm that destroyed an American icon. iRobot didn't fail overnight; it was a slow collapse accelerated by recent global pressures. Once valued at over $3.5 billion, the company saw its stock plummet by 90% as it struggled to compete with low-cost Chinese rivals like Roborock and Ecovacs. Key factors covered in this documentary: The Blocked Lifeline: Why regulators like Lina Khan (FTC) and the European Commission blocked Amazon’s buyout, effectively removing iRobot's only path to global scale. The Tariff Trap: How a 46% levy on imports from Vietnam added $23 million in costs in 2025, making it impossible to stay profitable. Innovation Stagnation: While iRobot spent a decade on a lawnmower that never shipped, competitors moved from concept to market in months. The Final Irony: In a shocking twist, iRobot is now being acquired by its Chinese manufacturer, Shenzhen PICEA Robotics, moving American IP and control overseas. iRobot bankruptcy update 2025, Roomba downfall, Shenzhen Picea Robotics acquisition, FTC Amazon iRobot merger block, why iRobot failed, business case study 2025, tech news, Lars The Robotic Life. 0:00 INTRO: The Death of an Icon 1:05 MIT Origins: More Than a Vacuum Company 2:30 The Roomba Revolution 4:15 Failed Ambition: Why Terra Stalled 5:45 The Amazon Deal: A $1.7 Billion Lifeline 7:20 Blocked: Did the FTC Kill iRobot? 9:10 Financial Free Fall & The Carlyle Loan 11:45 The Innovation Gap: Omni Stations vs. Roombas 13:30 Technical Failure: LiDAR vs. Cameras 15:10 The Final Twist: 46% Tariffs and Shenzhen Picea 17:45 Conclusion: Innovation Over Nostalgia