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Most service business owners swear by word of mouth. But what if relying solely on referrals is actually costing your business thousands every year? In this eye-opening episode of The Aro Benaiah Show, Kanon Thompson, home business coach and founder of Tech to CEO, sits down with Aro Benaiah to explain why word of mouth isn’t “free.” Hidden costs like wasted travel time, unpredictable leads, and extra labor can quietly eat into your profits. Kanon also shares practical alternatives: how focused, local digital marketing can triple your business without adding staff or longer hours. Whether you own an HVAC, plumbing, roofing, or cleaning business, this episode is packed with actionable insights to: Maximize profit without overworking your team Reclaim your time and improve efficiency Build sustainable systems that grow your business reliably 🚀 Check out Kanon’s free webinar for more strategies: https://techtoceo.net/live 👍 Like, subscribe, and share this episode to help other trades business owners scale smarter not harder. #TradesBusiness #HomeServiceMarketing #SmallBusiness #Entrepreneurship #AroBenaiahShow