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What happens when you fully commit to your craft and build a business around the life you actually want to live? In this episode of the Business Spotlight, host Jada Walker sits down with product designer and entrepreneur Kyle Ellison, founder and design principal of Trailside Creative. Kyle Ellison shares his journey from working in-house at globally recognized brands to building his own design studio after being laid off. With more than 20 years of experience in product design, Kyle reflects on the pivotal moments that pushed him to stop searching for a safety net, commit fully to entrepreneurship, and trust his network, instincts, and passion. Kyle also shares the story behind Trailside Creative’s name, inspired by mountain biking and the idea that the best ideas are born through real experience, not behind a desk. He explains how committing to “no plan B” allowed him to grow the business intentionally, build strong relationships, and create a company rooted in outdoor culture, collaboration, and optimism. You can get in touch with Kyle Ellison here on LinkedIn: / ellisonkyle 🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website: https://www.businessspotlightseries.com #business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success This channel covers everything from business management and mindset for business to ideas for a business and starting a new business. Learn how to start promoting business, understand any business, and explore marketing strategies for business. Discover the importance of marketing features, networking for business, and investing in your own business. Gain valuable knowledge for business and practical insights to help you succeed.