Summit Partner Day Demo: Adobe I/O Runtime скачать в хорошем качестве

Summit Partner Day Demo: Adobe I/O Runtime

In this video, see how Brett Willis and Jonathon Wodnicki of Accenture used Adobe I/O to implement an A/B testing strategy powered by real-time customer actions. Their use case — how to inject marketing content into transactional emails triggered by customer actions — was a challenge for traditional A/B testing methods. Instead, they used Adobe I/O Runtime and Adobe Analytics metrics to check for (and insert) the winning template into their messages in real-time. Not only did this let them test and optimize for winning content faster and more efficiently, but they were also able to expand into a multi-armed bandit strategy to balance exploration of new data versus exploitation of winning strategies over time.