Why Hotel Sales Needs A Real CRM For Prospecting скачать в хорошем качестве

Why Hotel Sales Needs A Real CRM For Prospecting

Why Hotel Sales Needs A Real CRM For Prospecting 1. What’s the difference between an operational sales system and a CRM built for proactive selling? 2. Why are so many hotel teams still reactive? 3. How can a hotel layer in proactive CRM without ripping out existing systems? 4. Can you share a specific example? ATTENDEES: Susan Tuckeer, Lure Agency Cory Falter, Lure Agency _______________________________________________________________________ 100-Word Episode Summary 100-Word Episode Summary Hotel sales teams often confuse sales and catering systems with true CRMs. But sales and catering tools manage booked business, they do not create new demand. In this episode, Cory Falter and Susan Tucker explain why most hotel teams remain reactive, relying on inbound RFPs that convert at low rates. They break down how a proactive CRM helps teams build pipeline before it shows up, automate nurturing, track engagement, and prioritize high-intent buyers through lead scoring. If you want more direct, commission-free group business, this conversation shows how layering the right CRM on top of existing systems changes everything. Episode Segments and Timestamps 00:00 – Sales & Catering vs. Proactive CRM Sales and catering systems run the event. A proactive CRM builds the demand. Execution tool vs. growth tool. That’s the difference. 02:00 – Why Teams Stay Reactive Most teams rely on inbound RFPs, repeat business, and brand demand. RFPs often convert at 3 to 5 percent. Direct proactive outreach converts far higher. The issue isn’t effort. It’s the lack of prospecting infrastructure. 04:00 – Flip from Waiting to Hunting Instead of responding to unqualified RFPs, a proactive CRM helps teams: Stay top of mind Lead with value Track engagement Focus on buyers showing intent One waits for pipeline. One builds it. 05:00 – Add, Don’t Replace You don’t need to rip out your sales and catering system. Layer a proactive CRM like RevlyCRM on the front end to: Capture direct inquiries Automate nurturing Score leads Surface high-intent prospects 07:00 – Real-World Example: Wingspread 4 The team at Wingspread Retreat and Executive Conference Center uses lead scoring to prioritize outreach. They log in weekly, review engagement scores, and immediately know who to call. No guessing. No wasted time. 09:00 – $1.2M in Direct Group Revenue One property generated 1.2 million dollars in commission-free direct group business using: Value-driven nurturing Warm prospecting Automated follow-up Lead scoring Some contacts engaged for years before booking. Trust compounded. Revenue followed. Ending Summary and Key Takeaways Sales and catering systems are built to manage business once it’s booked. They are not built to create it. A proactive CRM helps hotel sales teams move from reactive to intentional by tracking engagement, scoring leads, automating nurturing, and driving commission-free direct group revenue. The takeaway is simple: stop waiting for RFPs. Layer in a real CRM, lead with value, and build pipeline before it shows up. ___________________________________________ 𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦? Let’s refill your funnel. At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts. 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿? Your sales strategy is running on fumes. Your inbox is empty. Your leads are cold. Sales and marketing? Totally out of sync. And your competition? Getting sharper and more AI-savvy by the minute. Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works. Or you want full service, a mixologist, or just the recipe, we’ve got your pour. Learn more at www.lureagency.com. CHECK OUT THESE GREAT RESOURCES 💸 Are you leaving money on the table? Use our AI Grader tools and find out for yourself. https://lureagency.com/the-ai-bar/ 💌 Would you like to pick our brains for free? Get revenue-generating tips served up to your inbox once a month. https://lureagency.com/subscribe/ #hotelmarketing #hotelsales #hospitalitysocialselling #hospitalityb2b #b2bmarketing #constantcontactpartner #Hoteltech #hospitalitytech