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Are you a California Workers' Comp Applicant Attorney tired of renting your leads from Google Ads? The landscape of legal search is changing fast. Potential clients aren't just "Googling" anymore—they are asking AI platforms like ChatGPT, Claude, and Gemini for legal advice. In this video, Wesley Cable (Founder of Cable & Co.) explains why traditional SEO is no longer enough and how AI Search Optimization is the new frontier for Applicant Attorneys. With over 13 years of experience as a California Workers' Compensation Claims Adjuster, Wesley breaks down why generic marketing agencies fail to understand the nuance of your practice area. Learn the difference between "renting" your online presence (Paid Ads) and "owning" it (Organic & AI Authority), and discover how a boutique, specialist approach can build a pipeline of cases that you actually control. 🚀 Ready to own your market? Check if your city is available: https://workerscomplawyerseo.com/ In this video: 0:00 - Introduction: Who is Cable & Co? 0:52 - Why We Work Exclusively with CA Workers' Comp Firms 1:58 - The "Insider" Advantage: 13 Years of Claims Experience 2:49 - Rent vs. Own: Why Paid Ads Aren't Enough 3:54 - The Boutique Difference: Direct Access & No Fluff 5:01 - Timeline: How Long to See Real Results? 6:17 - Exclusivity Policy: One Attorney Per City 🔍 Services Mentioned: AI Search Optimization (ChatGPT, Gemini, Perplexity) Workers' Comp SEO for Applicant Attorneys Local SEO & Google Maps Strategy Connect with Wesley & Cable & Co. Website: https://workerscomplawyerseo.com/ LinkedIn: / wesley-cable #WorkersCompMarketing #LegalSEO #CaliforniaLawyers #AISearch #LawFirmMarketing #CableAndCo