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What actually separates real trucking trial work from surface-level “big car wreck” lawyering, and how do elite firms build operations that can bankroll and try catastrophic commercial vehicle cases at scale? On this episode of Trial Lawyer View, host Jason Lazarus talks with David W. Craig, managing partner of Craig Kelley & Faultless LLC, a board-certified trucking lawyer who believes real accountability in trucking cases comes from experience, preparation, and knowing how to truly level the playing field for injured families. They explore the strategic mistakes lawyers make in truck wreck cases, why rapid response investigations and preserved evidence decide leverage, and how David’s firm uses focus groups, KPIs, dedicated divisions, and a fractional CFO to run a personal injury law firm like a business without losing sight of client experience. You will also hear how Craig Kelley & Faultless turns fees into helmets for kids, distracted driving simulators, and semi safety education that can literally save lives. In this episode: -How board-certified trucking lawyers truly “balance the playing field” for families after catastrophic wrecks -The biggest strategic mistakes lawyers make in commercial vehicle cases are when they treat them like car crashes -Why rapid response teams, downloads, and scene investigations decide whether critical evidence is saved or lost forever -How David’s firm uses focus groups so clients can make informed choices about settlement versus trial -Giving back through bike helmet giveaways, distracted driving simulators, and teaching teens about semis and blind spots -Where PI firms quietly lose time and money, and how KPIs and file monitoring change outcomes and revenue -Building pre-lit, litigation, and trial divisions, plus a marketing function, COO, and CFO inside a founder-led firm -Why David never plans to retire from trial work and how focusing on client outcomes shapes culture, retention, and referrals Chapters: 00:00:00 - Coming up... 00:01:20 - Why trucking cases need real specialists and real resources 00:04:55 - Biggest mistakes lawyers make in commercial vehicle cases 00:07:16 - Rapid response teams and preserving critical evidence before it is gone 00:09:25 - Helmets, a little boy’s case, and building a culture of giving back 00:11:03 - Distracted driving simulators and teaching teens about semis and blind spots 00:13:09 - Where PI firms lose time and money and how KPIs change everything 00:16:08 - Scaling from three partners to ten lawyers with pre-lit and litigation departments 00:19:26 - Why David hired a fractional CFO early and runs audited financials like a business 00:22:31 - Designing teams around strengths, Kolbe, and PRINT, and protecting client experience 00:24:40 - Client navigators, surveys, and bringing in a social worker for families 00:26:36 - Morning and afternoon Zoom huddles and sharing client reviews with the whole team 00:28:14 - Systems and workflows that keep volume firms out of constant fire drill mode 00:31:22 - Why David is “blessed” to be a trial lawyer and never wants to retire Connect with David W. Craig Website: https://www.ckflaw.com/ LinkedIn: / david-w-craig-78bb4a9 Learn more about Synergy’s approach to healthcare lien resolution and firm operations here: https://sholink.to/synergycontact Trial Lawyer View is a podcast for personal injury lawyers and legal professionals who believe that great verdicts are only part of the equation. Hosted by Jason Lazarus, the show focuses on what happens behind the scenes of elite trial firms. Each episode features conversations with trial lawyers, firm leaders, and industry experts who have lived the work of building, operating, and scaling successful personal injury practices. We go beyond marketing tactics and courtroom strategy to examine leadership, operations, and the decisions that protect outcomes after settlement. This is practical, peer driven insight for firm owners who want to build stronger operations, lead with clarity, and deliver better results for both clients and teams. Listen on all major audio podcast platforms: https://triallawyerviewpodcast.buzzsp... New episodes of Trial Lawyer View are released every 2nd and 4th Monday at 5am ET. If this episode gave you a useful perspective or sparked an idea for your firm, consider liking the video, leaving a comment, or sharing it with a colleague. This podcast has been brought to you by APodcastGeek. https://www.apodcastgeek.com #TrialLawyerPodcast #TruckingLitigation #PersonalInjuryLaw #LawFirmOperations #TruckingAccidentAttorney