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👉Try BetterPic with our special offer*: https://bit.ly/4opuAlx Build your startup the lean way; no investors, no marketing budget, no technical expertise. | VentureTales Ep. 3 👉Subscribe for more European startup insights: / @venturetales_podcast 👉Join our FREE newsletter to receive our 5-minute startup deep dives right in your inbox: https://www.venturetales.co/ Subscribe on Spotify: https://open.spotify.com/show/0tNbXBe... Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast... ------------------ Ricardo Ghekiere, co-founder of BetterPic and BetterStudio, joins Alex to discuss his companies’ growth, the role of affiliate marketing, and the challenges of bootstrapping. They explore the importance of human touch in AI-driven businesses, the impact of compliance on scaling, and the dynamics of the startup ecosystem in Belgium. Ricardo shares insights on building in public, the significance of design, the differences between Europe and USA startup environment and the future of deep tech investments. ------------------ In Today’s Episode We Discuss: 00:00 - Intro 01:10 - How Affiliate Marketing Drives Growth 04:50 - The Cashflow Strategy That Kept Them Bootstrapped 09:15 - Why 100% AI Doesn't Work 11:50 - Is Vibe Coding a Threat? 16:40 - From BetterPic to BetterStudio 19:50 - The Importance of Compliance in B2B 22:50 - The Belgium Startup Ecosystem Nobody Talks About 26:20 - Silicon Valley vs Europe: Raising $4M in 48 Hours vs Months of Pitching 33:50 - How to Embrace Mistakes at Scale 38:35 - Building in Public: Why Transparency Changes Everything 42:00 - From Coffee Bars to AI 44:02 - Design as Trust: Why Your Website IS Your Product 47:32 - Managing 25 People Across Two Products 49:35 - Non-Technical Founder Advice ------------------ Connect with Ricardo: / ricardo-ghekiere Learn more about BetterStudio: https://betterstudio.io/ ------------------ 👉Start your podcast with Riverside: http://bit.ly/4hhkT5U * 👉Start your newsletter with Beehiiv: https://bit.ly/49cxfdy * 👉Find Your Next Startup Job with Jack&Jill: https://bit.ly/4otVxUY * 👉Work with Alex: https://bit.ly/venturetales *Affiliate links - using these supports the podcast at no cost to you. ------------------ Follow Alex on LinkedIn: / alexzafeiris Follow VentureTales on Instagram: / venturetales.co ------------------ 🎙️ ABOUT VENTURETALES VentureTales uncovers the untold stories of European startup founders, VCs, and operators building the next generation of innovation. Hosted by Alex Zafeiris, we go beyond the headlines to discuss real challenges, honest failures, and contrarian insights shaping European entrepreneurship. ------------------ 💬 What's your take? Drop a comment below. #EuropeanStartups #VentureCapital #DeepTech #StartupFunding #VCPodcast #VentureTales #EuropeanVC #BelgiumStartups #startupnews #AI #AIheadshots #photography #founder #businesstips #bootstrapping #marketing #affiliatemarketing #funding #startup #linkedin #siliconvalley #fashion #innovation #technology #seo ------------------ 📢 MENTIONED IN THIS EPISODE Startups: BetterPic, BetterStudio, BetterModel Topics: Bootstrap strategies, AI photo generation, non-technical founders, SEO, conversion rate optimization, B2B SaaS, affiliate marketing, growth strategies