Always Be Testing: Real SEO/SEM Plays for 2026 | Ep. 43 w/ Peter Kalanda (3 Horizons Interactive) скачать в хорошем качестве

Always Be Testing: Real SEO/SEM Plays for 2026 | Ep. 43 w/ Peter Kalanda (3 Horizons Interactive)

👉 Book a Transition Leadership Foundation Call (20-min): https://calendly.com/adamwbarney/foun... If $50 on Google Ads once built a business, why does it barely buy a latte today? In this episode, Peter Kalanda (Co-Founder, 3 Horizons Interactive) and I break down what still works in SEO/SEM...and how LLM search is quietly rewriting the playbook.  What you’ll learn • When paid media is a visibility tax vs. a conversion engine—and how to target so you don’t light your budget on fire.  • Why SEO and SEM must be run together (quality score, structure, intent), and the fastest fixes to stop wasted spend.  • The landing-page pattern that routinely beats weeks of paid media (local/service pages that aren’t in your nav).  • “ABT: Always Be Testing”—from forms that go nowhere to end-to-end purchase flows most teams never test.  • How LLM search (ChatGPT/Perplexity) is already showing up in analytics—and a branded-prompt strategy to stay findable.  Chapters (estimated): 00:00 Cold open: are your ad dollars buying equity or just smoke?  01:00 Peter’s path: hospitality → EY → full-stack SEO/SEM shop  05:00 Paid: when it converts vs. when it’s a tax  07:15 SEO + SEM synergy & quality score fundamentals  08:30 Local/service landing-page system that wins organic intent  11:30 ABT: Always Be Testing (forms, carts, delivery)  12:10 First fixes when inheriting a site (indexability, structure, contact)  13:00 AI design vs. human design, ownership & “close enough” risk  16:00 LLM search is another channel—use branded prompts  18:30 Free mini-audit & wrap  Guest Peter Kalanda — Co-Founder, 3 Horizons Interactive Site: 3h-i.com Free 15-min site audit: freesiteauditnow.com  Follow/Subscribe New episodes every Wednesday. Subscribe for reality-first leadership, growth systems, and BS-free marketing plays. Work with Adam • Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foun... #IsAnythingReal #SEO #SEM #LLMSearch #DigitalMarketing #ABT #FounderLedGrowth