How to Build Integrations with Platforms Bigger Than You скачать в хорошем качестве

How to Build Integrations with Platforms Bigger Than You

In this episode of Between Product and Partnerships, Biljana Pecelj joins Cristina Flaschen to explain how smaller teams successfully ship integrations with larger platform partners. She makes the case that leveraging usage data and performance metrics is the key to proving your integration's value, giving you the necessary influence to move up a major partner's priority list. Biljana shares lessons from her experience managing integrations at Hootsuite during major platform shifts, including the rise of Instagram Business APIs and the emergence of new features like Stories that didn’t always come with immediate API support. She also details the process of aligning internal stakeholders to ensure integration features actually ship despite shifting external APIs. The conversation also covers the operational side of integrations, this includes why observability needs to be built early, how teams detect silent failures before customers do, and how to structure internal alignment when integration work touches engineering, legal, partnerships, and revenue. Who we sat down with Biljana Pecelj is a Principal Product Manager at Ledgy with deep experience building integrations inside platform-heavy environments. She has worked extensively on partnership-driven product initiatives where execution speed depends on navigating both technical constraints and external partner relationships. Biljana brings expertise in: Building integrations in environments where APIs and features evolve asynchronously Designing for observability and proactive monitoring Navigating asymmetric partner relationships Aligning roadmap priorities across product, partnerships, legal, and engineering Managing tradeoffs between beta opportunities and engineering capacity Episode Highlights 01:55 – How integration product management differs from core product work 04:40 – Navigating power imbalances with large platform partners 07:15 – Using data to strengthen partner conversations 10:30 – Building observability when resources are limited 13:45 – Handling silent integration failures 17:50 – Managing beta features and roadmap shifts 21:30 – Aligning cross-functional teams around integration priorities 24:45 – Why relationships accelerate integration execution 28:10 – Lessons learned from building inside platform ecosystems Connect with the Speakers Connect with Cristina: www.linkedin.com/in/cristina-flaschen/ Connect with Biljana: www.linkedin.com/in/biljanapecelj/ Learn more about Ledgy at ledgy.com