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Peter High speaks with Seth Cohen, the global CIO of PepsiCo, about data and digital. In this interview, we discuss the main difference between digital and analog companies along with PepsiCo’s digital agenda. We discuss how data strategy has evolved over the past 5-10 years, and a bit about PepsiCo’s own data journey. Lastly, we discuss cross-cultural communications lessons Seth has learned from living all over the world, the benefits of an East to West innovation path, PepsiCo's experience switching to an entirely remote workforce, among a variety of other topics. 0:00:00 Introduction 0:01:15 Seth’s purview 0:03:16 Digital products at Pepsi 0:05:24 Pepsi’s data journey 0:11:23 Seth’s return to Pepsi 0:14:10 Advantages of being a global citizen 0:20:17 Reflections on COVID 0:29:27 Collaboration 0:32:24 Emerging trends 0:36:15 Seth’s favorite Pepsi products An audio-only version of this interview is available as episode 549 of Metis Strategy’s podcast, Technovation with Peter High. Learn more at https://link.chtbl.com/Technovation-549. Subscribe to Technovation on your podcast platform of choice: https://link.chtbl.com/Technovation To learn more, visit https://www.metisstrategy.com/technov...