The Difference Between Attributes & Events and When To Use Them - Customerio Tutorial скачать в хорошем качестве

The Difference Between Attributes & Events and When To Use Them - Customerio Tutorial

In this video, we look at attributes and events in Customer.io, a marketing automation platform. We breakdown of what attributes and events are and when it's appropriate to use each one. Attributes are like to fields or properties in other platforms and are used to store descriptive values tied to individual records. Unlike other systems, Customer.io's attributes do not require specific admin setup and can be created on the go. On the other hand, events capture user actions or activities within the system, such as app logins or specific interactions. It's easy for companies to mistakenly use attributes for data that should be events. By distinguishing between attributes and events, users can effectively organize and analyze data for segmentation and targeted campaigns. Watch this video to gain a clear understanding of attributes and events in Customer.io and optimize your marketing automation strategies. -------- Discover the 7 Secrets to High Performing Email Campaigns: https://boostmyemail.com/#course Discover Customer.io: https://customer.io/?kfl_ln=boostmyemail Need help with your email in Customer.io? I can help! https://boostmyemail.com/ Follow me on Linkedin:   / michael-roberts-email