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Paul Gillin shares his views after he addressed the Cleveland chapter of the Public Relations Society of America. Gillin's presentation was titled, "B2B Social Media Marketing - Really!" Conventional wisdom says that social media isn't appropriate for B2B marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners, and suppliers. And as they grow more confident with the tools, they're experimenting with sophisticated applications like social networks and customer co-creation. B2Bsocial media marketing isn't just about blogs any more. Learn what the innovators are doing.