Part Two With Rory Sutherland - Rory is Back | Strategy Sessions Podcast скачать в хорошем качестве

Part Two With Rory Sutherland - Rory is Back | Strategy Sessions Podcast

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He’s Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you’ll ever see and the man behind MAD Fest a marketing. Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2. In this episode we discuss: • The father of behavioural economics • What Columbo can tell us about strategy • Why we should embrace accidents and post rationalisation • Why the death of the creative process and insights is a problem for advertising • The doorman fallacy • Is performance marketing focusing on the wrong thing • Start with the bottom of the funnel • The importance of ‘commercial innovation’ • Premium economy and why it works • Price v quality • Rory’s view on cinema • Why Britain gets trains wrong • What parking at Heathrow tells us about customer behaviour • Start with the consumer and work backwards • Why the average is the enemy Rory’s Other Stuff MAD Fest https://www.madfestlondon.com/ Alchemy: The Surprising Power of Ideas That Don't Make Sense https://amzn.to/3NoET8c Transport for Humans: Are We Nearly There Yet? https://amzn.to/46fwg8K Chris Rock and Evolutionary Psychology https://atlantablackstar.com/2012/06/... Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.   / andijarvis     / jarvisandi   If you want the podcast emailed to you sign up for it on the Eximo Marketing website. https://eximomarketingstrategy.com/si... Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.