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Iconic Ilkley

Go behind the scenes for an exclusive look at the making of the Iconic Ilkley campaign! In this video, Ilkley BID’s Sarah Brookfield-Almond explains the vision behind this groundbreaking project: to redefine Ilkley’s image, showcase its stunning natural beauty, and attract a new, younger audience through the lens of modern creativity and sustainability. Watch as our collaborative team pulls together to execute a high-concept fashion photoshoot. See the process of styling and capturing unique, upcycled garments—made from discarded items like tents, wetsuits, and bike tubes—at Ilkley's most iconic locations, including the Cow and Calf Rocks, White Wells, and Ilkley Fountain. This montage captures the energy, creativity, and commitment to sustainability that proves Ilkley is a town that is both wild and refined, ancient and modern. Credits Photography: Xanthe Ellis @xanthephoto Videography: Ellen McAuslan @emc.content Fashion Collection Designer: Charlotte Allen, @wonderandstitch Make-Up: Marianna Easter, Smink Make-Up Artistry @sminkmakeupuk Concept: Sarah Brookfield-Almond, Ilkley BID @discoverilkleyls29 Model Agency: neo mgmt Cow and Calf Model: Lulu White Wells Model: Kofi River Wharfe Model: Chela Fountain Model: Zana, The Hot Yoga Chapel