Why Translation Isn’t Enough: How Localization Drives Global Growth скачать в хорошем качестве

Why Translation Isn’t Enough: How Localization Drives Global Growth

Dana Weber, Global Director at ‪@TransPerfectDigital‬ , discusses the main challenges brands face when scaling globally, from limited resources to a lack of understanding of what true localization actually means. Learn how to adapt content for local markets in a way that drives measurable ROI. 00:00 – What is your role at TransPerfect Digital? 00:05 – What challenges do brands commonly face when trying to scale globally? 00:30 – What are some common traits of brands that succeed when it comes to scaling globally? 00:58 – What are some common challenges when it comes to content localization? 01:51 – How does TransPerfect Digital help clients with their localization needs? 02:38 – What is your professional background and how did you end up working at TransPerfect? 03:36 – How can TransPerfect Digital help clients scale globally? Want to discuss how we can help your brand scale internationally? Get in touch here: https://www.transperfectdigital.com/c...