Your Conference ROI Dies on Monday | What's Next in Franchising скачать в хорошем качестве

Your Conference ROI Dies on Monday | What's Next in Franchising

Most franchisors pour everything into their annual conference and walk away three weeks later wondering why nothing actually changed. In this episode, Leighton Healey breaks down what separates a great franchise conference from an expensive one, drawing on decades of experience organizing and attending events across dozens of franchise brands. You'll hear: • The simple FBC prep practice most franchisors skip entirely • How to use your vendor relationships as a competitive intelligence tool • Why conference ROI dies on Monday and how the best brands prevent it • The one question every franchisor should hold going into the event — 📋 FREE RESOURCE: The FBC Conference Prep Worksheet We turned the framework from this episode into a ready-to-use worksheet that's pre-filled with examples of what good looks like. It's designed to help your FBCs walk into conference season with intention, not just good vibes. Subscribe free to What's Next in Franchising — Weekly Signals to get it: 👉 whatsnextinfranchising.com — 📩 What's Next in Franchising — Weekly Signals is our free Friday newsletter for leaders scaling home and commercial services franchises. Three signals, two minutes, once a week. — What's Next in Franchising is hosted by Leighton Healey, CEO of KnowHow, who has led from every seat in franchising: franchisee, franchisor, and now technology founder. That full-circle perspective shapes every conversation on this show. Find the podcast wherever you listen: 🎙 Spotify | Apple Podcasts | Amazon Music | and more