Your Demand Gen Masterplan: From Content to Capture скачать в хорошем качестве

Your Demand Gen Masterplan: From Content to Capture

🔥What if you could generate and capture demand efficiently? How can marketers attribute demand from previously unseen places? Demand generation pros and @omnilab9540 co-founders Jonathan Bland and Jason Steele join Turtl’s B2B acquisition expert Chris Carpenter as they break down the complexities of demand gen. We look into how to capture demand efficiently and learn why traditional lead gen tactics no longer work if you're serious about lowering CAC and strategically fueling pipeline. ✍️ What you’ll learn: What demand gen isn’t The foundations behind attracting high-quality leads How to improve your follow-up motion How to balance direct response with awareness How to build out a content plan Attribution: When all else fails, here’s what you can measure 🚀 In this episode 00:00 Intros 03:55 Brief history of demand gen 04.42 What demand gen isn’t, and what it is 10:35 Building awareness for out-of-market buyers 13:54 Looking beyond programmatic nurtures 18:02 Demand gen vs lead gen key differences 20:01 Aligning your company around demand gen 22:56 What you can do when attribution is impossible 24:18 Setting up LinkedIn Ads to drive awareness 24:33 Targeting the right audience (not everyone) 29:43 Using your ICP as a lever 30:08 Cheatsheet slide: a media plan to suit your goals 33:20 Content and messaging for awareness and capture 38:18 Your paid social strategy, content strategy and psychology 45:43 The importance of a POV with examples 48:55 Fine-tuning content production for demand 56:46 Looking beyond downloads: Turning engagement into insight 👊 Don't just watch, act. Subscribe to our channel and turn on notifications. Join our community of modern marketers committed to standout content performance. 📚 Learn more about Turtl for demand gen: https://turtl.co/goals/demand-generat... 👀 Book a demo and see for yourself: https://bit.ly/DemandGenTurtl 👋 Say hi on LinkedIn: https://bit.ly/LinkedInTurtl Welcome to Turtl 🐢 The future of digital documents is already here ... 📖📰📊💻🤳 See what Turtl can do for you at https://turtl.co/