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In this video, David Marco, PhD explains how enterprise and federal organizations should start and structure a data quality program that supports mission-critical outcomes — from leadership alignment to sustainable execution. Trusted, high-quality data is the foundation for AI, analytics, enterprise reporting, and regulatory compliance. This session focuses on how leaders initiate data quality efforts, define success criteria, and build programs that endure beyond the pilot phase. You’ll learn: The first steps executives should take when launching a data quality program How data quality links directly to trust, risk reduction, and mission outcomes What federal agencies need to demonstrate for governance and audit readiness How to align data quality with enterprise strategy and operational execution Dr. Marco is President of EWSolutions, a leading data and AI governance advisor for enterprise and federal clients. He is a best-selling author, educator, and LinkedIn Top Voice in data and governance. 🔗 Enterprise & Federal Governance Services https://www.EWSolutions.com 🔗 Data & Governance Education https://www.DataManagementU.com 🔗 Professional Training & Certification https://www.DataManagementTraining.com 🔗 Connect with Dr. David Marco on LinkedIn / davidmarco1 Topics covered: data quality program, enterprise data trust, federal data governance, AI readiness, mission-critical data quality