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If you've just had a baby or have purchased a baby gift in the past few years, you've probably come across a Lovevery play kit. Co-founder Jessica Rolph got the idea for her company after making homemade baby toys for her son. Now, the startup brings in millions annually. Produced by: Raffi Paul Senior Managing Producer: Eric M. Clark Reporter: Kamaron McNair Editor: Marisa Forziati Animator: Elham Ataeiazar Camera: Zach Voss Additional Images: Lovevery, Getty Images Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Want to be more successful and confident with your money? Take CNBC Make It’s new online course. Our expert instructors will help you master your money and discover practical strategies to boost your savings, reduce debt, and grow your wealth—in a way that works best for you. Enroll in "Achieve Financial Wellness: Be Happier, Wealthier & More Financially Secure" to start your journey to financial freedom today! Get a 30% discount with the coupon code EARLYBIRD until September 2, 2024: https://cnb.cx/3xJRE9Q About CNBC Make It: CNBC Make It is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It on threads: https://cnb.cx/threadsCNBCMakeIt Find CNBC Make It on X: https://cnb.cx/FollowCNBCMakeIt #CNBC #CNBCMakeIt #FounderEffect How We Built A Startup That Brings In $226 Million A Year - It Was A Big Risk