Stop Selling Fear: How MSPs Should Sell Security I Cyber Confidential Podcast скачать в хорошем качестве

Stop Selling Fear: How MSPs Should Sell Security I Cyber Confidential Podcast

In this episode of the Cyber Confidential Podcast, host Michael Bakaiac sits down with Dor Eisner, CEO & Co-Founder of Guardz, to discuss a major challenge in the MSP world today: How do you sell cybersecurity without selling fear? Together, they explore how MSPs can position security as a growth-enabling service, build trust with SMB customers, and communicate real value instead of relying on scare tactics. 🎙️ In this conversation, you’ll learn: Why fear-based selling no longer works for modern MSPs How security can become a business driver for SMBs The biggest cybersecurity gaps MSPs face today What it takes to deliver simple, scalable security for small businesses Dor’s vision for the future of MSP-led cybersecurity At Guardz, we believe cybersecurity should be approachable, proactive, and built for the way MSPs actually work. This episode is packed with practical insights for service providers looking to grow their security offerings with confidence.