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Get right to the point and find the information you are looking for, skip ahead to these chapters below! 00:00:00 Introduction 00:03:15 Crafting Cannabis Direct Mailers 00:05:34 How to Motivate Direct Mail Engagement 00:07:14 Cannabis Direct Mail Audience Targeting 00:11:53 Analyzing QR Code and URL vs. Walk-In Engagement in Cannabis Mailer 00:15:44 Turnaround Time For Cannabis Mailer Creative Process 00:18:47 Types of Mailers for Cannabis Customer Segments 00:20:37 How to Know Which Addresses are Using Your Mailer 00:21:33 Cannabis Mailer Frequency and Timing 00:22:42 Average Scale for Printing Cannabis Mailers 00:27:37 Cannabis Direct Mail Engagement Rate 00:30:52 Running Direct Mail Campaigns for Non-Cannabis Businesses 00:34:01 Using First-Party Data to Build Lookalike Profiles 00:35:10 Leveraging Flyers and Direct Mail for Co-Marketing with Local Businesses 00:45:14 Cannabis Mailers Cost per 10,000 Homes Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns. During our 60-minute webinar, you’ll discover: • Secrets for driving brand awareness and loyalty through direct mail initiatives. • Launch a multi-channel marketing strategy that spans direct mail to digital. • Don’t make these direct mail marketing mistakes – we’ll dish the details Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results. ________________________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus... Like us on Facebook: / mediajel Follow us on LinkedIn: / mediajel Follow us on Instagram: / mediajel Follow us on X (Formerly Twitter): / mediajel Let's strategize about your business: https://www.mediajel.com/contact-us/