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In this episode of Our Purpose – The LTC Podcast, Hosts James Dieter and Kip Kruger sit down with Gary Blake, CEO of Creative Solutions in Healthcare, one of the largest long-term care operators in Texas, for a leadership masterclass that every administrator, DON, executive, and operator needs to hear. Gary shares why “run to the fire” is more than a quote—it’s the standard for real leadership in long-term care. From building a culture of accountability and excellence to improving orientation, retention, food service, cleanliness, and resident experience, Gary breaks down what it takes to create an extraordinary organization in a tough, mission-critical industry. We also dive into the future: the “silver tsunami” coming to Texas, reimbursement realities, coalitions and advocacy in Austin, and how AI and innovation are changing the way we care for seniors—department by department. Key topics in this episode: • Why Gary gives his cell phone number to all 16,000 employees • The “Revolution Call” and how to keep the message from getting diluted • Orientation & retention strategies that actually reduce turnover • Clean buildings + great food = better census and fewer survey problems • The future of LTC in Texas: policy, funding, and the aging boom • AI in LTC: accountability, efficiency, and better outcomes If you’re in skilled nursing, long-term care, assisted living, or healthcare leadership—this one is for you. 👍 Like, subscribe, and share this episode with a leader who needs to hear it.