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Episode 2: Family, Grit, and the Rebuild After Impact

This season, we’re bringing you the real stories of Huntsville entrepreneurs — from the mess to the breakthrough. Episode 2 follows two very different journeys that share one powerful theme: what do you do when building your dream gets harder than you expected? Alexis Humphrey – Building a Business with Family When Alexis discovered at 14 that she had siblings through a closed adoption, she didn’t know it would one day lead to building a business alongside her sister in Huntsville, Alabama. After reconnecting years later, Alexis and her sister Angela launched The Assistant, helping small businesses with bookkeeping, accounting, payroll, and HR. But building something meaningful together comes with pressure: One sister still working a full-time job One carrying the day-to-day operations Big dreams without a clear roadmap The weight of leadership without a boss This episode explores leadership without a title, defining your scope, niching down, and the courage it takes to step out of timidity and into authority. Nick Poppe – Rebuilding After a 50-Foot Fall Nick Poppe, owner of Steadfast Tree Service, never planned to be an entrepreneur. He just wanted to work outside. Thirteen years into building his company, a mechanical failure sent him 50 feet to the ground — breaking his back and shifting everything. What followed wasn’t instant inspiration. It was depression, burnout, and hard questions about whether the business was even worth it. In this episode, Nick shares: The mental weight of scaling a small business The struggle to find quality team members The reality of safety culture in arboriculture Why education and positioning matter What it takes to step back into leadership after trauma With coaching support and a clear challenge, Nick begins redefining what growth looks like — not just cutting trees, but becoming known as the trusted arborist in Huntsville. What You’ll Learn in This Episode Why clarity around your niche increases profitability How defining roles prevents conflict in family businesses Why most business owners feel unqualified to lead How to recruit better by changing your message The power of having a “who do I need to meet?” list Why educating your market builds authority faster than advertising The best and worst part of being your own boss If you’ve ever: Felt overwhelmed running every part of your business Wanted to quit but knew you couldn’t Needed someone to simply say, “Here’s the next step” Questioned whether growth is even worth the cost This episode is for you. Rocket City Momentum is a show about the real stories behind Huntsville entrepreneurs — the grit, the setbacks, the clarity, and the breakthrough. Subscribe for more episodes this season as we continue walking alongside local business owners chasing big dreams in the Rocket City.