The Future CMO AI Sustainability & the New Rules of Marketing скачать в хорошем качестве

The Future CMO AI Sustainability & the New Rules of Marketing

In this episode of WE Regenerate, Duygu Özen, Founder & CEO of WE7 AI, hosts Thomas Kolster — author of Goodvertising and global thought leader in sustainable marketing — for a strategic conversation on the future of marketing leadership. As AI transforms marketing systems and sustainability shifts from optional positioning to structural business expectation, the role of the CMO is rapidly evolving. This discussion explores how marketing leaders must navigate AI innovation, carbon visibility, greenwashing risk, regulatory pressure, and measurable accountability. Topics covered in this conversation: • Has sustainable marketing become mandatory? • How AI is reshaping marketing strategy and media efficiency • The environmental impact of AI and responsible deployment • The UN Global Compact CMO Blueprint and marketing decarbonization • Collaboration between CMOs and Chief Sustainability Officers • The future of agencies in an AI-driven marketing landscape • Marketing accountability and carbon as a potential KPI This session is designed for CMOs, marketing executives, sustainability leaders, agency strategists, and founders navigating growth in a climate-sensitive, AI-accelerated economy. WE7 AI focuses on building accountable, intelligence-driven marketing systems that integrate performance optimization and impact visibility. Subscribe for more conversations on AI in marketing, sustainable growth strategies, CMO leadership, and the future of accountable marketing.