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Blogs- Finding Your Voice to Build Your Brand

Blogs- Finding Your Voice to Build Your Brand Led by Justin Neal, Jennifer Milton, and Emily Crane February 24 2026 In this Success Circle session, Jen and Emily are joined by Justin Neal, a principal CX strategist at Egnyte Collaboration Software and consulting business owner, to discuss how blogging (including Substack) can grow a customer success professional’s network and career. Justin shares his background, why he started writing to fill a gap in CS content focused on ops, systems, strategy, and business outcomes, and how he overcame the vulnerability of clicking “publish” by shifting from trying to impress to sharing what he’s learned with clarity. He covers his audience size and cadence, what content resonates most, and the career impact of making his frameworks and thinking visible through speaking invitations, podcasts, interviews, and stronger peer relationships. About Our Guests Justin Neal is a Customer Experience and Customer Success strategist known for connecting CX work directly to revenue outcomes. Through his writing and speaking, he helps CS professionals think beyond tactics and toward operating models that drive retention, expansion, and efficiency. Creator of a widely followed Customer Success Substack focused on value realization, Digital CS, and revenue-aligned CX strategy Shares practical, experience-driven insights from working inside SaaS organizations across CS Ops, lifecycle design, and transformation Coaches CS professionals on building authentic thought leadership rooted in real operating experience Passionate about helping operators make their thinking visible—and turn content into career leverage Justin brings a grounded, systems-oriented perspective on how writing sharpens strategy and builds influence in modern CS. Follow Justin on LinkedIn:   / justintneal   Jennifer Milton partners with global financial institutions to create impactful social media programs. She helps optimize employee advocacy, relationship management, and brand awareness through storytelling and proven strategies. Jennifer demystifies social media for all levels using Seismic LiveSocial and is currently a Customer Success Director at Seismic in Brooklyn, NY. Follow Jennifer on LinkedIn:   / jpmilton   An innovative leader with 20+ years in customer success, strategy, and program management. Emily Crane excels in building relationships and driving outcomes for software, subscription, and cloud customers. At VMware, she transformed customer success in cloud management and end-user computing. Now Head of Digital Customer Success Programs at Omnissa, she continues to innovate in customer engagement. Follow Emily on LinkedIn:   / emily-h-crane   About CxXchange (formerly #CSOfficeHours) CxXchange is a place to Xelerate your career and Xchange ideas. We're a community of post-sales leaders, individual contributors, and professionals transitioning into Customer Success. Post-sales includes Customer Success, Customer Support & Services, Onboarding & Implementation, Professional Services, Customer Marketing, Customer Education, and Revenue and CS Operations. CxXchange started in March 2022 as #CSOfficeHours, a weekly virtual meetup for CS leaders, CSMs, and folks transitioning into CS. It has since grown to include a slack community, a book club, job search cohorts and mock interviews, and CS Leader and CSM Collaboration Groups. Everyone is welcome. Come join us! About SuccessCircle Elevate Your Influence with LinkedIn Success Circle! Customer Success sits at the intersection of your customers and your company. Whether you’re a CSM or a CS Leader, developing thought leadership is key to advancing your career and growing as a Business Leader. The LinkedIn Success Circle is your space in the CxXchange Slack community to refine your voice, share feedback, and learn best practices for LinkedIn posts, blogs, videos, and public speaking. Thought leadership takes time, but with the right tools and support, you can amplify your network and influence. It’s easy to start, and it’s fun! Learn more and join us at CxXchange! Our website has everything you need, including links to our 24-7 slack community, our YouTube page, and all our resources: https://www.thecxxchange.com/ Follow us on LinkedIn:   / cxxchange   Join our LinkedIn group to share your thought leadership:   / 14089431   #CustomerSuccess, #SuccessCircle, #CXXchange, #ThoughtLeadership, #Blogs, #BuildYourBrand #Substack