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The One Idea That Built McDonalds

McDonald’s isn’t in the burger business. They’re in the real estate business. In 1954, a failing salesman named Ray Kroc walked into a small burger stand and saw something no one else did. This is the Minute Zero of a global empire—the moment a simple kitchen "system" was weaponized into a multi-billion dollar real estate trap. Today, we’re breaking down the ruthless blueprint that allowed McDonald’s to own the land under 40,000 locations while their competitors were busy flipping patties. 🔔 UNLOCK MORE SECRETS: Subscribe to Minute Zero for weekly deep-dives into the hidden mechanics of history, business, and power. #MinuteZero #McDonalds #BusinessAutopsy #RealEstate #RayKroc