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Partner programs often get dismissed as "relationships" work. Nice to have, hard to measure, easy to deprioritize. In this Partners in Revenue episode, Dan Taylor, Partnership Manager at Deel, shares the playbook he uses to tie every partner activity to measurable outcomes. He covers: -How to identify gaps your partners can't fill and turn those into repeatable wins -Why proactive education and staying top of mind is critical for driving partner leads -The three questions he uses to prioritize which activities are worth his time -How in-person events deliver outsized returns when done efficiently -Why follow-up is the difference between a great event and actual pipeline The result: Dan doubled his qualified opportunity target at Deel in Q4 2025 by focusing on what actually drives results. For partner teams looking to prove impact, this is a tactical breakdown of how to do more with less. What's been your highest ROI partner activity? Drop it in the comments.