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In the early days of video stores, film studios and distributors would promote their latest films to store owners through VHS screeners. These screeners were copies of the films on VHS tapes, specifically created for promotional purposes. They allowed store owners to preview the films and make informed decisions about which ones to stock in their stores. By providing screeners, studios and distributors aimed to generate buzz and increase the chances of their films being rented or purchased by customers. Store owners would receive these tapes and watch them to assess the quality, appeal, and potential demand for each film. They would then decide which movies to include in their inventory, based on factors like popularity, critical acclaim, and expected customer interest. For film enthusiasts and collectors, VHS screeners can be fascinating artifacts of film history. These tapes often feature unique markings, special packaging, or exclusive content that differentiate them from regular consumer VHS releases. Collecting these screeners allows enthusiasts to delve into the promotional strategies employed by studios and distributors, providing insights into the marketing and distribution practices of the past. So, if you're interested in the history of film promotion and enjoy collecting unique movie memorabilia, exploring the world of VHS screeners can be an exciting endeavor.