7 Things Every Brand Should Do Before Q4 Hits | The Ad Project скачать в хорошем качестве

7 Things Every Brand Should Do Before Q4 Hits | The Ad Project

Q4 is retail media’s biggest stage — and the rules are shifting. Continuous deal weeks, Prime Big Deal Days, and cross-retailer competition are redefining how brands should prepare. In this episode, Joe Shelerud and Maarja Hewitt break down the 7-point checklist every advertiser should follow before Q4 hits. Chapters: 0:00 – Intro: Why Q4 is retail’s Super Bowl 2:00 – Step 1: Lock in Budgets & Forecasting 5:00 – Step 2: Secure Inventory & Operations 7:00 – Step 3: Build & Test Creatives Early 10:00 – Step 4: Strengthen Your Full-Funnel Strategy 13:00 – Step 5: Monitor Competitors & Share of Voice 15:00 – Step 6: Expand Beyond Amazon (Walmart, Target, Instacart) 18:00 – Step 7: Measure & Adapt with AMC 21:00 – Wrap-Up: Q4 takeaways & looking ahead to Q1 22:30 – Amazon Accelerate: Meet Ad Advance