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Are you a homeowner looking for a high-performing rental partner? Work with Artin Properties: https://artinproperties.ca/add-your-p... Week two of 2026. First week back in the office. This vlog captures what it actually looks like to restart the year at full speed: onboarding multiple senior hires at once, aligning projects to January goals, and building accountability systems that force outcomes — not activity. I walk through how we run project alignment off monthly key results inside Notion, what “ownership” looks like when every project has a primary/secondary owner plus exec support, and how we’re building KPI tracking that rolls up from weekly targets → monthly goals → quarterly goals → annual objectives. You’ll also see the human side of it: trying to lead while being pulled in every direction, keeping training and recovery non-negotiable, juggling hockey games, and realizing how easy it is to neglect what matters if you don’t stay intentional. And then reality hits - a finance meeting shows our burn rate is worse than expected and we may not make payroll without getting scrappy. I talk through the shift from stress to urgency, the actions we took immediately, and why motion is what gets you through. This is the real founder week: new hires, systems, pressure, and execution. MY OTHER SOCIALS: LinkedIn – / jordandeyrmenjian Instagram – / jordan_deyrmenjian Instagram (Artin) – / artinproperties WHO AM I? I’m Jordan Deyrmenjian, founder and CEO of Artin Properties. We manage short, mid and long-term rentals and are building a platform to make renting easier and more honest for both owners and renters. I document the reality of building the business, leading the team, and operating with discipline. Timestamps: 00:00 – Week 2 starts: back in office + new hires 00:43 – Senior team away + I’m onboarding today 02:05 – Office reset + standards (clean desks) 02:35 – Nvidia engineer DM (power of content) 03:30 – Monthly goals → projects → alignment meetings 04:20 – Example project: revenue friction & conversion 05:15 – SOW W2 kickoff + finance alignment 05:55 – Podcast at Cut Design Academy (Aunt Liza) 07:20 – Ambition, identity, and hockey as craft 08:15 – New gym perk for the team 09:00 – Training + building go hand in hand 10:10 – First day back reflection + night call 11:20 – Recovery, resting HR, and performance 12:10 – Office late: new hires + momentum 13:05 – Founder load + pirate ship leadership analogy 15:55 – Realizing it’s my mom’s birthday (calling her) 16:35 – Late night hockey + ops pressure at scale 18:10 – Nvidia follow-up + serendipity from content 19:30 – CFO reality check: burn rate + payroll risk 20:10 – Turning anxiety into urgency 21:25 – Client call helps cash flow (payment pause) 22:35 – Friday KPI meeting: why it exists 23:10 – KPI framework: annual → quarterly → monthly 24:05 – Outcome ownership vs activity justification 25:10 – Weekly KPI examples + tracking 26:05 – KPIs evolving + re-planning with team 27:10 – Wrap: wartime CEO mode + next vlog tease