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In this video we discuss why intercultural communication is important, characteristics of communication across different countries and things to be aware of when working across cultures. 0:00 Introduction 0:16 Why is intercultural awareness important? 1:26 What is intercultural communication? 2:36 Why is intercultural communication important? 3:32 Erin Meyer's 8 Dimensions of Intercultural Communication 5:36 Scale/Dimension 1: Communicating 8:42 Scale/Dimension 2: Evaluating 12:04 Scale/Dimension 3: Leading 14:40 Scale/Dimension 4: Deciding 17:12 Scale/Dimension 5: Trusting 19:43 Scale/Dimension 6: Disagreeing 22:13 Scale/Dimension 7: Scheduling 24:56 Scale/Dimension 8: Persuading 27:59 Conclusion This video was produced as part of the Intercultural Learning Online Project, funded by the European Union and ILO. Sources: Instride (2023). Diversity in the workplace statistics you need to know in 2023. Available at: https://www.instride.com/insights/wor... Leiden International Center (2023, March 30). 6 Reasons Why Having a Multicultural Team Gives Your Company a Competitive Advantage. Available at: https://www.leideninternationalcentre.... Meyer, E. (2014). The Culture Map: Breaking Through the Invisible Boundaries of Global Business. Ed. Public Affairs. Mykhalchuk, N. & Ivashkevych, E. (2020). The Concept of Intercultural Communication in the Theory of Psycholinguistics. doi: 10.31470/10.31470/2706-7904-2020-15-196-199. Negedu, I. A. (2021). Intercultural communication in the wake of globalism. Intercultural Education, doi: 10.1080/14675986.2021.1985805 Reynolds, K. (2018). 13 benefits and challenges of cultural diversity in the workplace. Available at: https://www.hult.edu/blog/benefits-ch.... Rock, D. & Grant, H. (2016). Why Diverse Teams Are Smarter. Harvard Business Review. Available at: https://hbr.org/2016/11/why-diverse-t.... Schmidt, W. V., Conaway, R. N., Easton, S. S., & Wardrope, W. J. (2007). Communicating globally: Intercultural communication and international business. Sage Publications. Spinks, N. & Wells, B. (1997). Intercultural Communication: A Key Element in Global Strategies. Career Development International, doi: 10.1108/13620439710178684. Szalay, L. B. (1981). Intercultural communication— A process model. International Journal of Intercultural Relations, doi: 10.1016/0147-1767(81)90004-3. Ogunjobi, S. O. (2022). The Nexus between Intercultural Communication and Peaceful Co-Existence in a Multi-Cultural State. Lakhomi Journal, doi: 10.33258/lakhomi.v3i2.696 Žegunienė, V. (2022). The Importance to Careers of Intercultural Communication: a Student Perspective. Regional Formation and Development Studies, doi: 10.15181/rfds.v36i1.2391