We Built Self-Serve Order Editing Before Shopify Did | 10-Year Bootstrapped Journey скачать в хорошем качестве

We Built Self-Serve Order Editing Before Shopify Did | 10-Year Bootstrapped Journey

Join Cleverific co-founders Tu Pham and Andrew Le as they share their 10-year bootstrap SaaS journey building self-serve order editing for Shopify. Discover how they created this category from scratch, helped Shopify build their order API, and grew from zero to 12,000+ merchants without VC funding. In this episode, Tu and Andrew take you behind the scenes: acquiring their first Shopify app in 2015, working directly with Shopify to shape their order management API in 2019, and building a fully remote, four-day work week company. This is the unfiltered story of creating a category-leading self-serve order management platform through integrity, deep technical knowledge, and sustainable long-term growth on the Shopify ecosystem. TIMESTAMPS: 00:00 Introduction: Meet the Co-Founders 00:30 How Tu and Andrew Met in 2009 02:15 Building Trust Through Books and Shared Learning 06:29 Early Consulting Days and Client Work 10:16 Discovering Shopify in the Early Days 13:23 Why Clients Aren't Software Companies 14:45 The Search for a SaaS Product Idea 17:30 The Acquisition: Buying Edit Order in 2015 23:22 The Bootstrap Decision: Why We Never Took Funding 27:21 Life Goals and Business Design 32:42 Building World-Class Customer Support 35:07 Going Full-Time: The Four-Year Journey 39:42 2019: Helping Shopify Build Their Order Editing API 43:41 The Remote Work Transition 46:55 Evolution to a Four-Day Work Week 49:22 Our Workshop Product Development Model 53:29 Company Values: Service and Flexibility 55:29 The Bootstrap Advantage: Long-Term Thinking 58:42 Vision for the Future: Sharing 10 Years of Knowledge ABOUT THIS CONVERSATION: Tu and Andrew discuss the foundational moments that shaped Cleverific, from their first collaboration on a fire recovery photo project in Santa Barbara, to incorporating in 2012 without a product, to the strategic acquisition that launched their decade in self-serve order management. Discover how they built deep technical knowledge by working closely with Shopify's API team, why they chose to bootstrap rather than take VC funding, and how they've maintained a company culture focused on work-life balance, employee happiness, and merchant success for over 10 years. This isn't just a company origin story. It's a masterclass in sustainable SaaS growth, building on platforms, and creating lasting value through integrity and deep expertise. KEY TOPICS COVERED: ✅ Bootstrap SaaS strategy and sustainable growth ✅ Building on the Shopify platform since 2009 ✅ The stair-step approach to entrepreneurship ✅ Acquiring vs. building products from scratch ✅ Working with platform APIs and Shopify partnerships ✅ Customer support philosophy and team building ✅ Remote work and four-day work week implementation ✅ Product development and iterative design process ✅ Long-term thinking vs. growth-at-all-costs mentality ✅ Self-serve order management and post-purchase optimization ✅ Category creation and platform risk management WHY CLEVERIFIC? Since 2015, Cleverific has been the original self-serve order management platform for Shopify merchants. Our co-founder Andrew Le helped inform Shopify's order editing API, giving us unparalleled technical expertise and institutional knowledge that newer competitors simply cannot replicate. We've served over 12,000 merchants, maintained team members for 4-5+ years, and built a company designed to last decades, not just chase quarterly growth targets. Our merchants stay with us for 5+ years on average because we're committed to long-term partnerships, exceptional support, and continuous innovation in the post-purchase experience. ABOUT THE FOUNDERS: Tu Pham - Co-founder & Designer | 20+ years of entrepreneurship | Art director background in fashion and e-commerce | Focused on UX, merchant experience, and company culture Andrew Le - Co-founder & Developer | Full-stack engineer | Brazilian Jiu-Jitsu World Champion 2018 | Shopify API expert who helped shape order editing capabilities TRY CLEVERIFIC: Ready to reduce support tickets by 30%+ and give your customers the self-serve order management experience they expect? 📧 Learn more: cleverific.com CONNECT WITH US: 🔹 LinkedIn: www.linkedin.com/company/cleverific 🔹 Website: cleverific.com 🔹 Subscribe for more founder stories, Shopify insights, and bootstrap SaaS lessons ---- #Shopify #SaaS #Bootstrap #Entrepreneurship #OrderManagement #Ecommerce #ShopifyApps #SelfServe #CustomerExperience #StartupStory #BootstrapSaaS #ShopifyPartner #PostPurchase #Cleverific #FounderStory #RemoteWork #fourdayworkweek RELATED SEARCHES: bootstrap saas success story, shopify app development, self-serve order management, building on shopify platform, saas without funding, shopify order editing, post-purchase optimization, ecommerce operations, customer support automation, shopify merchant tools, sustainable business growth, remote saas company