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Why Mechanical Watches Still Matter In an age of self-driving cars and AI-generated everything, mechanical watches remain a powerful symbol of human craftsmanship, permanence, and meaning. They're not fleeting fashion, they're legacy, emotion, and artistry in steel and gold. In this thought-provoking dialogue, #rolex CEO Jean-Frédéric Dufour and Dubai Watch Week’s visionary Abdul Hamied Seddiqi explore why watchmaking is more than just keeping time, it's a stand against the disposable and the digital. They argue for horology as one of the last great expressions of human beauty and purpose in an increasingly chaotic world. Watch to understand why we must protect and champion this craft, not just for ourselves, but for future generations. Speakers: Wei Koh, Founder of Revolution Jean-Frédéric Dufour, CEO of Rolex Abdul Hamied Seddiqi, Chairman of Seddiqi Holding Follow us on: Instagram - @DubaiWatchWeek Website: www.DubaiWatchWeek.com TikTok: DubaiWatchWeek We would love to hear from you. Leave your comments below and join the conversation.