Cannabis Retail Marketing for Dispensaries and Brands скачать в хорошем качестве

Cannabis Retail Marketing for Dispensaries and Brands

Cannabis Retail Marketing for Dispensaries and Brands This session from our June 2024 conference that focuses on retail marketing for dispensaries and brands. This session explores marketing cannabis brands in the digital era. What are the best methods and platforms to market cannabis brands? What are the demographics that guide how cannabis brand owners create campaigns? What works and what does not work to market your brand front and center? What platforms should you spend your marketing dollars on? Should Artificial Intelligence (AI) be figured into your digital marketing budget? How does influencer marketing figure into your digital budget? Hear from experienced dispensary owners on how to secure shelf space for your product, what is driving the marketing for certain products, how a dispensary makes decisions in what products they sell, and what analytics are used. Moderator: Michael Zaytsev, Academic Director, LIM College Speakers: Michael Ballard, Vice President Sales, Leafwire; Solonje Burnett, Weed Auntie, Co-Founder and Chief Culture & Community Officer of Erven; Ed Keating, Co-Founder CannaBiz Media; Jon Lowen, Co-CEO, Surfside Media This session was recorded at CWCBExpo, Javits Convention Center, NYC, on June 6, 2024.